Marketing Management. (Record no. 1317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00816phm a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071283182 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0071283188 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M3699 |
| 100 ## - AUTHOR | |
| Personal name | Greg W Marshall |
| 245 ## - TITLE | |
| Title | Marketing Management. |
| Statement of responsibility, etc | Greg W. Marshall, Mark W Johnston. |
| 250 ## - EDITION | |
| Edition statement | International Edition |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston ; London |
| Name of publisher | : McGraw-Hill Irwin |
| Year of publication | 2010 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxvi, 566, [73 various pagings] |
| Other physical details | : illustrations ; 28 cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part one Introduction to marketing management 1<br/>Part Two Information drives marketing decisions making 95<br/>Part Three Develop the value offering 235<br/>Part four Communicating and delivering the value offering 409<br/>Index 1.1 |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing -- Management. |
| General subdivision | Marketing. |
| 700 ## - OTHER AUTHORS | |
| Personal name | Mark W Johnston. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 06/03/2010 | HF5415.13 .M3699 | 30659 | Books |