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Marketing Management.

Greg W Marshall

Marketing Management. Greg W. Marshall, Mark W Johnston. - International Edition - Boston ; London : McGraw-Hill Irwin 2010 - xxvi, 566, [73 various pagings] : illustrations ; 28 cm

Includes index

Part one Introduction to marketing management 1
Part Two Information drives marketing decisions making 95
Part Three Develop the value offering 235
Part four Communicating and delivering the value offering 409
Index 1.1

ISBN: 9780071283182

ISSN: 0071283188

Subjects--Topical Terms:
Marketing -- Management. --Marketing.

LC Class. No.: HF5415.13 / .M3699

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