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Modern marketing management Rustom S. Davar
Material type:
TextPublication details: Delhi Ram Printograph 2003Edition: 7th edDescription: xxv, 694 p. : illISBN: - 8185461317
- 9788185461311
- HF5415.13 .D35
Contents:
Part one Dynamic Marketing 1
Part Two Customer Orientation 115
Part Three Product, and pricing strategies 215
Distribution and promotion strategies 379
Part Five Controlling and export opportunities 509
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | HF5415.13 .D35 (Browse shelf(Opens below)) | Available | 13249 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415.13 .D35 (Browse shelf(Opens below)) | Available | 16103 |
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| HF5415.13 .D314 Basic marketing management / | HF5415.13 .D314 Marketing management : | HF5415.13 .D314 Marketing management : | HF5415.13 .D35 Modern marketing management | HF5415.13 .D35 Modern marketing management | HF5415.13 .D35 No title | HF5415.13 .D35 No title |
Includes indexes.
Part one Dynamic Marketing 1
Part Two Customer Orientation 115
Part Three Product, and pricing strategies 215
Distribution and promotion strategies 379
Part Five Controlling and export opportunities 509
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