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Modern marketing management

Rustom S. Danvar

Modern marketing management Rustom S. Davar - 7th ed - Delhi Ram Printograph 2003 - xxv, 694 p. : ill.

Includes indexes.

Part one Dynamic Marketing 1
Part Two Customer Orientation 115
Part Three Product, and pricing strategies 215
Distribution and promotion strategies 379
Part Five Controlling and export opportunities 509

ISBN: 8185461317

ISSN: 9788185461311

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415.13 / .D35

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