Modern marketing management (Record no. 1268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185461317 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9788185461311 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .D35 |
| 100 ## - AUTHOR | |
| Personal name | Rustom S. Danvar |
| 245 00 - TITLE | |
| Title | Modern marketing management |
| Statement of responsibility, etc | Rustom S. Davar |
| 250 ## - EDITION | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Delhi |
| Name of publisher | Ram Printograph |
| Year of publication | 2003 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxv, 694 p. : |
| Other physical details | ill. |
| 500 ## - NOTES | |
| General note | Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part one Dynamic Marketing 1<br/>Part Two Customer Orientation 115<br/>Part Three Product, and pricing strategies 215<br/>Distribution and promotion strategies 379<br/>Part Five Controlling and export opportunities 509 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 28/10/2004 | HF5415.13 .D35 | 13249 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 28/10/2004 | HF5415.13 .D35 | 16103 | Books |