Marketing hospitality / Tom Powers.
Material type:
TextSeries: Wiley service management seriesPublication details: New York : Wiley, c1990.Description: xiii, 434 p. : ill. ; 24 cmISBN: - 0471638463
- 9780471638469
- TX911.3.M3 P68
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| TX911.3.M27 K36 2007 Services management : | TX911.3.M27 K36 2007 Services management : | TX911.3.M3 Ab1 Hospitality sales and marketing / | TX911.3.M3 P68 Marketing hospitality / | TX911.3.P4 H86 2007 Human resources management and supervision : | TX911.3.P4 H86 2007 Human resources management and supervision : | TX911.3.P4 H86 2007 Human resources management and supervision : |
Includes bibliographical references
Hospitality marketing: an introduction --
The environments of hospitality --
Market segmentation and target marketing --
The hospitality product offering --
Marketing and operations --
The place of hospitality --
The price of hospitality --
Promotion: mass selling --
Personal selling --
The strategic perspective --
Marketing planning --
Managing the marketing function --
Marketing information and marketing research.
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