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Marketing hospitality /

Powers, Thomas F.

Marketing hospitality / Tom Powers. - New York : Wiley, c1990. - xiii, 434 p. : ill. ; 24 cm. - Wiley service management series .

Includes bibliographical references

Hospitality marketing: an introduction --
The environments of hospitality --
Market segmentation and target marketing --
The hospitality product offering --
Marketing and operations --
The place of hospitality --
The price of hospitality --
Promotion: mass selling --
Personal selling --
The strategic perspective --
Marketing planning --
Managing the marketing function --
Marketing information and marketing research.

ISBN: 0471638463

ISSN: 9780471638469

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / P68

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