Marketing hospitality / (Record no. 1201)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00936cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471638463 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780471638469 |
| 050 00 - CALL NUMBER | |
| Classification number | TX911.3.M3 |
| Item number | P68 |
| 100 1# - AUTHOR | |
| Personal name | Powers, Thomas F. |
| 245 10 - TITLE | |
| Title | Marketing hospitality / |
| Statement of responsibility, etc | Tom Powers. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | Wiley, |
| Year of publication | c1990. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xiii, 434 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES | |
| SERIES | Wiley service management series |
| 500 ## - NOTES | |
| General note | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Hospitality marketing: an introduction --<br/>The environments of hospitality --<br/>Market segmentation and target marketing --<br/>The hospitality product offering --<br/>Marketing and operations --<br/>The place of hospitality --<br/>The price of hospitality --<br/>Promotion: mass selling --<br/>Personal selling --<br/>The strategic perspective --<br/>Marketing planning --<br/>Managing the marketing function --<br/>Marketing information and marketing research. |
| 650 #0 - SUBJECTS | |
| Topical Term | Hospitality industry |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 24/11/2000 | TX911.3.M3 P68 | 13155 | Books |