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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 3rd ed., annotated instructor's edDescription: xxv, 815 p. : ill. (some col.) ; 27 cmISBN: - 0137232489
- 9780137232482
- HF5823 .W455
Contents:
Part 1 Advertising foundations and environment
Part 2 Advertising background, planning and strategy
Part 3 Advertising Media
Part 4 Creating Advertising
Part 5 Advertising Operations
Part 6 Miscellaneous Advertising
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Methodist University Library Main General Stacks | Reference | HF5823 .W455 (Browse shelf(Opens below)) | 13167 | Available |
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| HF5823 .M38 Advertising Management: | HF5823 .R89 Kleppner's advertising procedure / | HF5823 .W455 Advertising : | HF5823 .W455 Advertising : | HF5826.5 .S64 Entrepreneur magazine : | HF5827 .N45 The making of an advertising campaign / | HF5861 .B57 The perfect sales piece : |
Includes bibliographical references and index
Part 1 Advertising foundations and environment
Part 2 Advertising background, planning and strategy
Part 3 Advertising Media
Part 4 Creating Advertising
Part 5 Advertising Operations
Part 6 Miscellaneous Advertising
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