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Advertising :

Wells, William,

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 3rd ed., annotated instructor's ed. / - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxv, 815 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index

Part 1 Advertising foundations and environment
Part 2 Advertising background, planning and strategy
Part 3 Advertising Media
Part 4 Creating Advertising
Part 5 Advertising Operations
Part 6 Miscellaneous Advertising

ISBN: 0137232489

ISSN: 9780137232482

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455

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