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Advertising : (Record no. 1187)

MARC details
000 -LEADER
fixed length control field	00908cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0137232489
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN	9780137232482
050 00 - CALL NUMBER
Classification number	HF5823
Item number	.W455
100 1# - AUTHOR
Personal name	Wells, William,
245 10 - TITLE
Title	Advertising :
Remainder of title	principles and practice /
Statement of responsibility, etc	William Wells, John Burnett, Sandra Moriarty.
250 ## - EDITION
Edition statement	3rd ed., annotated instructor's ed. /
260 ## - PUBLICATION INFORMATION
Place of publication	Englewood Cliffs, N.J. :
Name of publisher	Prentice Hall,
Year of publication	c1995.
300 ## - DESCRIPTION
Number of Pages	xxv, 815 p. :
Other physical details	ill. (some col.) ;
Dimensions	27 cm.
500 ## - NOTES
General note	Includes bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Table of Content	Part 1 Advertising foundations and environment<br/>Part 2 Advertising background, planning and strategy<br/>Part 3 Advertising Media<br/>Part 4 Creating Advertising<br/>Part 5 Advertising Operations<br/>Part 6 Miscellaneous Advertising<br/>
650 #0 - SUBJECTS
Topical Term	Advertising.
700 1# - OTHER AUTHORS
Personal name	Burnett, John,
700 1# - OTHER AUTHORS
Personal name	Moriarty, Sandra E.
700 1# - OTHER AUTHORS
Personal name	Pearce, Charles
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Copy number	Koha item type
		Reference	Methodist University Library Main	Methodist University Library Main	General Stacks	24/11/2003	HF5823 .W455	13167	Books