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New trends in marketing Pravin Kumar Tayal
Material type:
TextSeries: 9788176114080Publication details: Jaipur : RBSA, 2007.Description: 236 pages : illustrations ; 23 cmISBN: - 9788176114080
- 8176114081
- HF5006
Contents:
Marketing in rural India 1
Rural marketing: The winning edge 11
Correlates of service quality and quality of work life: Banking evidence 17
Turn to 'Just in time' way of thinking 35
Marketing management in India: Slew of effective reforms 51
Operational risk management in commercial Bank 56
Trends in services marketing: A case study of Doctor's patient relationship in Bareilly 66
Higher education under WTO: challenges and opportunities 83
Information systems management 89
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | Reference | HF5006 (Browse shelf(Opens below)) | Available | 23846 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5006 (Browse shelf(Opens below)) | Available | 23847 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5006 (Browse shelf(Opens below)) | Available | 23835 | ||||||||||||||
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Books
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Methodist University Library Tema Reference | Reference | HF5006 (Browse shelf(Opens below)) | Available | 23834 |
Marketing in rural India 1
Rural marketing: The winning edge 11
Correlates of service quality and quality of work life: Banking evidence 17
Turn to 'Just in time' way of thinking 35
Marketing management in India: Slew of effective reforms 51
Operational risk management in commercial Bank 56
Trends in services marketing: A case study of Doctor's patient relationship in Bareilly 66
Higher education under WTO: challenges and opportunities 83
Information systems management 89
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