New trends in marketing (Record no. 1485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00906nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788176114080 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 8176114081 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5006 |
| 100 ## - AUTHOR | |
| Personal name | Pravin Kumar Tayal |
| 245 ## - TITLE | |
| Title | New trends in marketing |
| Statement of responsibility, etc | Pravin Kumar Tayal |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Jaipur : |
| Name of publisher | RBSA, |
| Year of publication | 2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 236 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 440 ## - SERIES | |
| SERIES | 9788176114080 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing in rural India 1<br/>Rural marketing: The winning edge 11<br/> Correlates of service quality and quality of work life: Banking evidence 17<br/>Turn to 'Just in time' way of thinking 35<br/>Marketing management in India: Slew of effective reforms 51<br/>Operational risk management in commercial Bank 56<br/>Trends in services marketing: A case study of Doctor's patient relationship in Bareilly 66<br/>Higher education under WTO: challenges and opportunities 83<br/>Information systems management 89<br/><br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/02/2009 | HF5006 | 23846 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/02/2009 | HF5006 | 23847 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 18/02/2009 | HF5006 | 23835 | Books | |||
| Reference | Methodist University Library Tema | Methodist University Library Tema | Reference | 18/02/2009 | HF5006 | 23834 | Books |