New trends in marketing
Pravin Kumar Tayal
New trends in marketing Pravin Kumar Tayal - Jaipur : RBSA, 2007. - 236 pages : illustrations ; 23 cm - 9788176114080 .
Marketing in rural India 1
Rural marketing: The winning edge 11
Correlates of service quality and quality of work life: Banking evidence 17
Turn to 'Just in time' way of thinking 35
Marketing management in India: Slew of effective reforms 51
Operational risk management in commercial Bank 56
Trends in services marketing: A case study of Doctor's patient relationship in Bareilly 66
Higher education under WTO: challenges and opportunities 83
Information systems management 89
9788176114080
8176114081
HF5006
New trends in marketing Pravin Kumar Tayal - Jaipur : RBSA, 2007. - 236 pages : illustrations ; 23 cm - 9788176114080 .
Marketing in rural India 1
Rural marketing: The winning edge 11
Correlates of service quality and quality of work life: Banking evidence 17
Turn to 'Just in time' way of thinking 35
Marketing management in India: Slew of effective reforms 51
Operational risk management in commercial Bank 56
Trends in services marketing: A case study of Doctor's patient relationship in Bareilly 66
Higher education under WTO: challenges and opportunities 83
Information systems management 89
9788176114080
8176114081
HF5006