Modern marketing management Rustom S. Davar

By:

Rustom S. Danvar

Material type:

TextPublication details: Delhi Ram Printograph 2003Edition: 7th edDescription: xxv, 694 p. : illISBN:

8185461317

ISSN:

9788185461311

Subject(s):

LOC classification:

HF5415.13 .D35

Contents:

Part one Dynamic Marketing 1 Part Two Customer Orientation 115 Part Three Product, and pricing strategies 215 Distribution and promotion strategies 379 Part Five Controlling and export opportunities 509

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks				HF5415.13 .D35 (Browse shelf(Opens below))					Available			13249
	Books	Methodist University Library Main General Stacks				HF5415.13 .D35 (Browse shelf(Opens below))					Available			16103

Includes indexes.

Part one Dynamic Marketing 1
Part Two Customer Orientation 115
Part Three Product, and pricing strategies 215
Distribution and promotion strategies 379
Part Five Controlling and export opportunities 509

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