Amazon cover image
Image from Amazon.com

Strategic market management / David A. Aaker.

By: Material type: TextPublication details: New York : Wiley, c1992.Edition: 3rd edDescription: xvi, 394 p. : ill. ; 23 cmISBN:
  • 0471532533
ISSN:
  • 9780471532538
Subject(s): LOC classification:
  • HF5415.13 .A23
Contents:
INTRODUCTION AND OVERVIEW: Business Strategy; Strategic Market Management; EXTERNAL ANALYSIS: Customer Analysis; Competitor Analysis; Market Analysis; Environmental Analysis; INTERNAL ANALYSIS: Self-Analysis; Portfolio Analysis; ALTERNATIVE BUSINESS STRATEGIES: Obtaining a Sustainable Competitive Advantage; Differentiation Strategies; Obtaining an SCA - Low Cost, Focus and the Pre-emptive Move; Growth Strategies; Diversification; Strategies in Declining and Mature Markets; Global Strategies; IMPLEMENTATION AND THE PLANNING PROCESS: Implementing the Strategy; Formal Planning Systems.
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.13 .A23 (Browse shelf(Opens below)) Available 10543

Includes index

INTRODUCTION AND OVERVIEW: Business Strategy; Strategic Market Management; EXTERNAL ANALYSIS: Customer Analysis; Competitor Analysis; Market Analysis; Environmental Analysis; INTERNAL ANALYSIS: Self-Analysis; Portfolio Analysis; ALTERNATIVE BUSINESS STRATEGIES: Obtaining a Sustainable Competitive Advantage; Differentiation Strategies; Obtaining an SCA - Low Cost, Focus and the Pre-emptive Move; Growth Strategies; Diversification; Strategies in Declining and Mature Markets; Global Strategies; IMPLEMENTATION AND THE PLANNING PROCESS: Implementing the Strategy; Formal Planning Systems.

There are no comments on this title.

to post a comment.
Share
Copyright © 2026  MUG Library