Strategic market management / (Record no. 1254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01046pam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471532533 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780471532538 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A23 |
| 100 1# - AUTHOR | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE | |
| Title | Strategic market management / |
| Statement of responsibility, etc | David A. Aaker. |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | Wiley, |
| Year of publication | c1992. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvi, 394 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | INTRODUCTION AND OVERVIEW: Business Strategy; Strategic Market Management; EXTERNAL ANALYSIS: Customer Analysis; Competitor Analysis; Market Analysis; Environmental Analysis; INTERNAL ANALYSIS: Self-Analysis; Portfolio Analysis; ALTERNATIVE BUSINESS STRATEGIES: Obtaining a Sustainable Competitive Advantage; Differentiation Strategies; Obtaining an SCA - Low Cost, Focus and the Pre-emptive Move; Growth Strategies; Diversification; Strategies in Declining and Mature Markets; Global Strategies; IMPLEMENTATION AND THE PLANNING PROCESS: Implementing the Strategy; Formal Planning Systems. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/11/2007 | HF5415.13 .A23 | 10543 | Books |