Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker. - 3rd ed. - New York : Wiley, c1992. - xvi, 394 p. : ill. ; 23 cm.
Includes index
INTRODUCTION AND OVERVIEW: Business Strategy; Strategic Market Management; EXTERNAL ANALYSIS: Customer Analysis; Competitor Analysis; Market Analysis; Environmental Analysis; INTERNAL ANALYSIS: Self-Analysis; Portfolio Analysis; ALTERNATIVE BUSINESS STRATEGIES: Obtaining a Sustainable Competitive Advantage; Differentiation Strategies; Obtaining an SCA - Low Cost, Focus and the Pre-emptive Move; Growth Strategies; Diversification; Strategies in Declining and Mature Markets; Global Strategies; IMPLEMENTATION AND THE PLANNING PROCESS: Implementing the Strategy; Formal Planning Systems.
0471532533
9780471532538
Marketing--Management.
HF5415.13 / .A23
Strategic market management / David A. Aaker. - 3rd ed. - New York : Wiley, c1992. - xvi, 394 p. : ill. ; 23 cm.
Includes index
INTRODUCTION AND OVERVIEW: Business Strategy; Strategic Market Management; EXTERNAL ANALYSIS: Customer Analysis; Competitor Analysis; Market Analysis; Environmental Analysis; INTERNAL ANALYSIS: Self-Analysis; Portfolio Analysis; ALTERNATIVE BUSINESS STRATEGIES: Obtaining a Sustainable Competitive Advantage; Differentiation Strategies; Obtaining an SCA - Low Cost, Focus and the Pre-emptive Move; Growth Strategies; Diversification; Strategies in Declining and Mature Markets; Global Strategies; IMPLEMENTATION AND THE PLANNING PROCESS: Implementing the Strategy; Formal Planning Systems.
0471532533
9780471532538
Marketing--Management.
HF5415.13 / .A23