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Advertising, promotion, and other aspects of integrated marketing communications Terence A Shimp by

Terence A Shimp

Edition: 7th ed

Material type:

Text

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.123 .S5.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Series: Irwin/McGraw-Hill series in marketing

Edition: 5th ed.

Material type:

Text

Publication details: Boston, Mass. : Irwin/McGraw-Hill 2001

Availability: Items available for loan: Methodist University Library Tema (3)Call number: HF5823 .B387, ... Not available: Methodist University Library Main: Checked out (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Series: Irwin/McGraw-Hill series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998

Availability: Items available for loan: Methodist University Library Main (5)Call number: HF5823 .B41, ... Methodist University Library Tema (1)Call number: HF5823 .B387.

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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by

Series: Irwin series in marketing

Edition: 3rd ed.

Material type:

Text

Publication details: Chicago : Irwin, c1995

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5823 .B387 , ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 6th international ed.

Material type:

Text

Publication details: Boston, Mass. ; London : McGraw-Hill/Irwin, 2004

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5823 .B387.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Edition: 8th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2009

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5823 .B41, ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Edition: 7th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, c2007

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5823 .B387 .

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Edition: 8th ed.

Material type:

Text

Publication details: Maidenhead : McGraw-Hill, 2008

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5823 .B41, ...

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Edition: 9th ed. , global ed

Material type:

Text

Publication details: New York : McGraw-Hill/Irwin, c2012

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5823 .B41, ...

10.

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Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald and Christopher C.S. Tideman. by

Material type:

Text

Publication details: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5415.13 .M36919, ...

11.

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Integrated advertising, promotion, and marketing communications Kenneth E Clow; Donald Baack by

Edition: 3rd ed

Material type:

Text

Availability: Items available for loan: Methodist University Library Main (7)Call number: HF5415.123 .C58, ...

12.

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Integrated marketing communications David Pickton; Amanda Broderick by

Edition: 2nd ed.

Material type:

Text

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005

Availability: Items available for loan: Methodist University Library Main (4)Call number: HF5415.123 .P53, ... Methodist University Library Tema (3)Call number: HF5415.123 .P53, ... Not available: Methodist University Library Main: Checked out (1).

13.

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An introduction to branding and marketing communication management / edited by Kojo Yankah ... [et al.]. by

Material type:

Text

Publication details: Delhi : Manak Publications in collaboration with Icons Media, 2007

Availability: Items available for loan: Methodist University Library Main (7)Call number: HF5415.1255 .I58, ... Methodist University Library Tema (1)Call number: HF5415.1255 .I58.