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Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald and Christopher C.S. Tideman.
Material type:
TextPublication details: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993Description: xi, 338 pages : illustrations, forms ; 24 cmISBN: - 0750620218
- 9780750620215
- HF5415.13 .M36919
Contents:
Understanding the retail marketing process;
The marketing planning process:1 The main steps
The marketing planning process: 2 Removing the myth
satisfying the customer; developing the catalogue; pricing; communication; distribution planning for action.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | Reference | HF5415.13 .M36919 (Browse shelf(Opens below)) | Available | 12942 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5415.13 .M36919 (Browse shelf(Opens below)) | Available | 12943 |
Includes index.
Understanding the retail marketing process;
The marketing planning process:1 The main steps
The marketing planning process: 2 Removing the myth
satisfying the customer; developing the catalogue; pricing; communication; distribution planning for action.
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