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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by

Series: Irwin/McGraw-Hill series in marketing

Edition: 5th ed.

Material type:

Text

Publication details: Boston, Mass: Irwin/McGraw-Hill, 1999

Availability: Items available for loan: Methodist University Library Main (4)Call number: HF5415.3 .P468 , ... Methodist University Library Tema (4)Call number: HF5415.3 .P468 , ...

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Consumer behavior and marketing strategy / J Paul Peter, Jerry C Olson. by

Edition: 4th ed.

Material type:

Text

Publication details: Boston : Irwin/McGraw-Hill, 1996

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.3 .P468.

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by

Edition: 9th ed.

Material type:

Text

Publication details: Boston, Mass. [u.a.] McGraw-Hill, 2010

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5415.3 .P468, ...

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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by

Series: Irwin series in marketing

Edition: 2nd ed.

Material type:

Text

Publication details: Boston : Irwin/McGraw Hill, c1998

Availability: Items available for loan: Methodist University Library Main (3)Call number: HF5415 .C5275, ...

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Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by

Material type:

Text

Publication details: Burr Ridge, Ill. : Irwin, c1995

Availability: Items available for loan: Methodist University Library Main (4)Call number: HF5415 .C5275, ... Methodist University Library Tema (2)Call number: HF5415 .C5275, ... Methodist University Library Wenchi Faculty (1)Call number: HF5415 .C5275.

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Consumer behaviour and marketing strategy / J. Paul Peter, Jerry C. Olson, Klaus G. Grunert. by

Edition: European ed.

Material type:

Text

Publication details: London : McGraw-Hill, 1999

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415 .127.

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Strategic management : a focus on process / Samuel C. Certo, J. Paul Peter. by

Series: McGraw-Hill series in management

Edition: 2nd ed.

Material type:

Text

Publication details: Homewood, IL. : Irwin, c1993

Availability: Items available for loan: Methodist University Library Main (2)Call number: HD30.28 .C42, ...

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by

Edition: 6th ed.

Material type:

Text

Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2001

Availability: Items available for loan: Methodist University Library Main (3)Call number: HF5415.13 P387, ...

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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by

Series: The Irwin/McGraw-Hill series in marketing

Edition: 9th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2003

Availability: Items available for loan: Methodist University Library Main (4)Call number: HF5415.13 .P388, ... Methodist University Library Wenchi Faculty (1)Call number: HF5415.13 .P388.

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by

Series: The Irwin series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: Chicago : Irwin, c1995

Availability: Items available for loan: Methodist University Library Main (3)Call number: HF5415.13 .P387, ...

11.

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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by

Edition: 11th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill Irwin, 2008

Availability: Items available for loan: Methodist University Library Main (4)Call number: HF5415.13 .P388, ... Methodist University Library Tema (4)Call number: HF5415.13 .P388, ...