Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Edition: 4th edDescription: xiii, 864 p. : ill. (some col.), col. maps ; 25 cmISBN: - 0256137277
- 9780256137279
- HF5415.13 .P387
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.13 .P387 (Browse shelf(Opens below)) | Available | 12928 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.13 .P387 (Browse shelf(Opens below)) | Available | 12927 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5415.13 .P387 (Browse shelf(Opens below)) | Available | 12929 |
"M M, analysis, cases, plans, text"--Cover.
Includes bibliographical references and index
Section 1 Essentials of marketing management 1
Section 2 Analyzing marketing problems 263
Section 3 Financial Analysis for marketing decisions 279
Section 4 Marketing Management cases 291
Section 5 Strategic marketing cases 617
Section 6 Developing marketing plans 827
Section 7 secondary data sources 841
Index 859
There are no comments on this title.