Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 4th ed. - Chicago : Irwin, c1995. - xiii, 864 p. : ill. (some col.), col. maps ; 25 cm. - The Irwin series in marketing .
"M M, analysis, cases, plans, text"--Cover.
Includes bibliographical references and index
Section 1 Essentials of marketing management 1
Section 2 Analyzing marketing problems 263
Section 3 Financial Analysis for marketing decisions 279
Section 4 Marketing Management cases 291
Section 5 Strategic marketing cases 617
Section 6 Developing marketing plans 827
Section 7 secondary data sources 841
Index 859
0256137277
9780256137279
Marketing--Management.
Marketing--Management
HF5415.13 / .P387
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 4th ed. - Chicago : Irwin, c1995. - xiii, 864 p. : ill. (some col.), col. maps ; 25 cm. - The Irwin series in marketing .
"M M, analysis, cases, plans, text"--Cover.
Includes bibliographical references and index
Section 1 Essentials of marketing management 1
Section 2 Analyzing marketing problems 263
Section 3 Financial Analysis for marketing decisions 279
Section 4 Marketing Management cases 291
Section 5 Strategic marketing cases 617
Section 6 Developing marketing plans 827
Section 7 secondary data sources 841
Index 859
0256137277
9780256137279
Marketing--Management.
Marketing--Management
HF5415.13 / .P387