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41.

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Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. by

McDonald, Malcolm
Institute of Marketing
CAM Foundation

Series: Marketing series (London, England)., Professional development

Edition: 3rd ed.

Material type:

Text

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.13 .M369183.

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42.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
CAM Foundation
Chartered Institute of Marketing

Edition: 4th ed.

Material type:

Text

Publication details: Oxford : Butterworth-Heinemann, 1999

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.13 .M39183.

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43.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
CAM Foundation
Chartered Institute of Marketing

Edition: 4th ed.

Material type:

Text

Publication details: Oxford : Butterworth-Heinemann, 1999

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.13 .M39183.

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44.

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Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald and Christopher C.S. Tideman. by

McDonald, Malcolm
Tideman, Christopher C. S
Chartered Institute of Marketing

Material type:

Text

Publication details: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993

Availability: Items available for loan: Methodist University Library Main (2)Call number: HF5415.13 .M36919, ...

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45.

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Events management / G.A.J. Bowdin ... [et al.] by

G A J Bowdin
Bowdin, G. A. J

Series: Events management series

Edition: 2nd ed.

Material type:

Text

Publication details: Oxford ; Burlington, MA : Butterworth-Heinemann, 2006

Availability: Items available for loan: Methodist University Library Main (4)Call number: G155.A1 Ev2, ...

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46.

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Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride. by

Nigel Morgan
Annette Pritchard
Roger Pride
Morgan, Nigel
Pritchard, Annette
Pride, Roger

Edition: 2nd ed.

Material type:

Text

Publication details: Oxford [England] ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004

Availability: Items available for loan: Methodist University Library Main (2)Call number: G155.A1 D45, ...

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47.

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Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by

De Chernatony, Leslie
McDonald, Malcolm
De Chernatony, Leslie

Series: CIM professional

Edition: 2nd ed.

Material type:

Text

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998

Availability: Items available for loan: Methodist University Library Main (1)Call number: HD69.B7 D45.

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48.

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Principles of marketing / Adrian Palmer. by

Palmer, Adrian

Material type:

Text

Publication details: Oxford ; New York : Oxford University Press, 2000

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415 .P2343.

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49.

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Marketing planning for services / Malcolm McDonald and Adrian Payne. by

McDonald, M
Payne, Adrian

Material type:

Text

Publication details: Oxford : Butterworth-Heinemann, 1996

Availability: Items available for loan: Methodist University Library Main (2)Call number: HD9980.5 .M388, ...

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50.

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Market-led strategic change : transforming the process of going to market Nigel, Piercy by

Nigel Piercy
Nigel, Piercy

Series: Marketing series (London, England)

Edition: 2nd ed

Publication details: Oxford : Butterworth-Heinemann 2000

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.13 .P542.

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51.

Capital and growth Hicks, John, by

Hicks, John

Material type:

Text

Publication details: New York, Oxford University Press, 1965

Availability: Items available for loan: Methodist University Library Main (1)Call number: HB171 .H634.

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52.

General equilibrium theory : an introduction/ Simpson, David by

Simpson, David

Material type:

Text

Publication details: Oxford Basil Blackell 1975

Availability: No items available.

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53.

General equilibrium theory : an introduction/ Simpson, David by

Simpson, David

Material type:

Text

Publication details: Oxford Basil Blackell 1975

Availability: Items available for loan: Methodist University Library Main (1)Call number: HB145 .S54.

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54.

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Creatve Arts Marketing Elizabeth Hill, Etal by

Elizabeth Hill
Elizabeth Hill
Catherine, O'Sullivan
Terry o'Sullivan

Material type:

Text

Publication details: Oxford Butterworth Heinemann 1995

Availability: Items available for loan: Methodist University Library Main (1)Call number: NX6345.H55.

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55.

A critique of welfare economics/ Little, Ian Malcolm David. by

Little, Ian Malcolm David

Edition: 2nd ed.

Material type:

Text

Publication details: . Oxford, Clarendon Press, 1957

Availability: Items available for loan: Methodist University Library Main (1)Call number: HB171 .L73.

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56.

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The CIM handbook of strategic marketing / editors: Colin Egan and Michael J. Thomas. by

Colin Egan
Egan, Colin
Thomas, M. J
Chartered Institute of Marketing

Series: CIM professional development series

Material type:

Text

Publication details: Oxford : Butterworth-Heinemann, 1998

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415.

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57.

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Marketing B. Howard Elvy. by

Basil Howard Elvy

Series: Made simple

Edition: 3rd ed

Material type:

Text

Publication details: Oxford : Made Simple Books, 1991

Availability: Items available for loan: Methodist University Library Main (1)Call number: HF5415 .E48.

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58.

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General managers in action : | policies and strategies / Francis Joseph Aguilar. by

Aguilar, Francis J. |q (Francis Joseph)

Edition: 2nd ed.

Material type:

Text

Publication details: New York : | Oxford University Press, | 1992

Availability: Items available for loan: Methodist University Library Tema (1)Call number: HD38.2 / .A39 .

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59.

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Microeconomics : principles and analysis / Frank A. Cowell. by

Cowell, Frank A

Material type:

Text

Publication details: Oxford ; Toronto : Oxford University Press, 2006

Availability: Items available for loan: Methodist University Library Main (1)Call number: HB172 .C83.

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60.

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by

Wilson, R. M. S
Gilligan, Colin

Series: Marketing series (London, England)

Edition: 2nd ed.

Material type:

Text

Publication details: Oxford, England : Butterworth-Heinemann, 1997

Availability: Items available for loan: Methodist University Library Main (4)Call number: HF5415.13.W547, ...

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