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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 13th edDescription: xxi, 650, [59] p. : col. ill., maps ; 28 cmISBN:
  • 0072526505 (alk. paper)
  • 0071214550 (international : alk. paper)
Subject(s): LOC classification:
  • HF5415 .S745
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