Marketing / (Record no. 999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00585cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072526505 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071214550 (international : alk. paper) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S745 |
| 100 1# - AUTHOR | |
| Personal name | Etzel, Michael J. |
| 245 10 - TITLE | |
| Title | Marketing / |
| Statement of responsibility, etc | Michael J. Etzel, Bruce J. Walker, William J. Stanton. |
| 250 ## - EDITION | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2004. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 650, [59] p. : |
| Other physical details | col. ill., maps ; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | includes index |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Walker, Bruce J. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Stanton, William J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/11/2017 | HF5415 .S745 | 35530 | Books |