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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072935898 (alk. paper)
- HF5415 .M378
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| HF5415 .M3324 Marketing practices and principles / | HF5415 .M3324 Marketing practices and principles / | HF5415 .M378 Essentials of marketing : | HF5415 .M378 Essentials of marketing : | HF5415 .M378 Essentials of marketing : | HF5415 .P658 Marketing : | HF5415 .P658 Marketing concepts and strategies / |
includes index
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