Essentials of marketing : (Record no. 987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072935898 (alk. paper) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 |
| 100 1# - AUTHOR | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2006. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xl, 638 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 440 #0 - SERIES | |
| SERIES | McGraw-Hill/Irwin series in marketing |
| 500 ## - NOTES | |
| General note | includes index |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | 07/12/2007 | HF5415 .M378 | 28399 | Books | Reference | General Stacks | ||
| Methodist University Library Main | Methodist University Library Main | 16/04/2007 | HF5415 .M378 | 21003 | Books | Reference | General Stacks | ||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/11/2017 | HF5415 .M378 | 21912 | Books | ||||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/11/2017 | HF5415 .M378 | 21926 | Books |