Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN:

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Persuasive communication Target markets Direct marketing.

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Item type	Current library	Collection	Call number	Status	Barcode
Books	Methodist University Library Main General Stacks	Reference	HF5415 .E65 (Browse shelf(Opens below))	Available	12289
Books	Methodist University Library Main General Stacks		HF5415 .E65 (Browse shelf(Opens below))	Available	23604
Books	Methodist University Library Main General Stacks		HF5415 .E65 (Browse shelf(Opens below))	Available	12291
Books	Methodist University Library Main General Stacks		HF5415 .E65 (Browse shelf(Opens below))	Available	12292
Books	Methodist University Library Main General Stacks	Reference	HF5415 .E65 (Browse shelf(Opens below))	Available	12290

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Includes bibliographical references and index

Persuasive communication Target markets Direct marketing.

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