Promotional strategy : (Record no. 928)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932pam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256122407 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780071141741 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 007114174X |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0256082049 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256122404 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256082043 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .E65 |
| 100 1# - AUTHOR | |
| Personal name | Engel, James F. |
| 245 10 - TITLE | |
| Title | Promotional strategy : |
| Remainder of title | managing the marketing communications process / |
| Statement of responsibility, etc | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 ## - EDITION | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Burr Ridge, Ill. : |
| Name of publisher | Irwin, |
| Year of publication | c1994. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xv, 624 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 440 #4 - SERIES | |
| SERIES | The Irwin series in marketing |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Persuasive communication Target markets Direct marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Advertising. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Warshaw, Martin R. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Kinnear, Thomas C., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/07/2000 | HF5415 .E65 | 12289 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/07/2000 | HF5415 .E65 | 23604 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/11/2017 | HF5415 .E65 | 12291 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/11/2017 | HF5415 .E65 | 12292 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/07/2000 | HF5415 .E65 | 12290 | Books |