Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By:

Contributor(s):

Material type:

TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN:

ISSN:

Subject(s):

LOC classification:

Contents:

Persuasive communication Target markets Direct marketing.

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Methodist University Library Main General Stacks	Reference	HF5415 .E65 (Browse shelf(Opens below))	Available	12289
Books	Methodist University Library Main General Stacks		HF5415 .E65 (Browse shelf(Opens below))	Available	23604
Books	Methodist University Library Main General Stacks		HF5415 .E65 (Browse shelf(Opens below))	Available	12291
Books	Methodist University Library Main General Stacks		HF5415 .E65 (Browse shelf(Opens below))	Available	12292
Books	Methodist University Library Main General Stacks	Reference	HF5415 .E65 (Browse shelf(Opens below))	Available	12290

Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415 .D92 Business marketing :	HF5415 .D92 Business marketing :	HF5415 .D92 Business marketing :	HF5415 .E65 Promotional strategy :	HF5415 .E65 Promotional strategy :	HF5415 .F14 Foundations of marketing	HF5415 .H13 MKTG3 :	Next

Includes bibliographical references and index

Persuasive communication Target markets Direct marketing.

There are no comments on this title.

to post a comment.