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Marketing 96/97 / editor: John E. Richardson. Dushkin Publish Group / Brown & Benchmark Publishers
Material type:
TextSeries: Annual EditionsPublication details: Guilford, Conn. : Dushkin, c1996.Edition: 18th edDescription: iv, 240 p. : ill. ; 28 cmISBN: - 0697315452 (pbk.)
- 9780697035455
- HF5415 .A642
Contents:
Portrait of a changing consumer
The New marketing concept
Defining the new marketing concept
New directions in marketing
Growth strategies with a 90s twist
Marketing Myopia (with Retrospective Commentary)
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Methodist University Library Main General Stacks | Reference | HF5415 .A642 (Browse shelf(Opens below)) | Available | 12352 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415 .A642 (Browse shelf(Opens below)) | Available | 12353 | |||||||||||||
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Methodist University Library Main General Stacks | HF5415 .A642 (Browse shelf(Opens below)) | Available | 12354 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415 .A642 (Browse shelf(Opens below)) | Available | 13275 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415 .A642 (Browse shelf(Opens below)) | Available | 12356 | ||||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5415 .A642 (Browse shelf(Opens below)) | Available | 12355 |
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| HF5415 .636 Principles of marketing | HF5415 .636 Principles of marketing | HF5415 .636 Principles of marketing | HF5415 .A642 Marketing 96/97 / | HF5415 .A642 Marketing 96/97 / | HF5415 .Ar5 Marketing : | HF5415 .B53 Contemporary marketing. |
Portrait of a changing consumer
The New marketing concept
Defining the new marketing concept
New directions in marketing
Growth strategies with a 90s twist
Marketing Myopia (with Retrospective Commentary)
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