Marketing 96/97 / (Record no. 919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a2200229Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0697315452 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780697035455 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .A642 |
| 100 ## - AUTHOR | |
| Personal name | Dushkin Publish Group / |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | Brown & Benchmark Publishers |
| 245 00 - TITLE | |
| Title | Marketing 96/97 / |
| Statement of responsibility, etc | editor: John E. Richardson. |
| Remainder of title | Dushkin Publish Group / Brown & Benchmark Publishers |
| 250 ## - EDITION | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Guilford, Conn. : |
| Name of publisher | Dushkin, |
| Year of publication | c1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | iv, 240 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES | |
| SERIES | Annual Editions. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Portrait of a changing consumer<br/>The New marketing concept<br/>Defining the new marketing concept<br/>New directions in marketing<br/>Growth strategies with a 90s twist<br/>Marketing Myopia (with Retrospective Commentary) |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Social aspects. |
| 700 0# - OTHER AUTHORS | |
| Personal name | Richardson, John E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/12/2003 | HF5415 .A642 | 12352 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/12/2003 | HF5415 .A642 | 12353 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/12/2003 | HF5415 .A642 | 12354 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/12/2003 | HF5415 .A642 | 13275 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/12/2003 | HF5415 .A642 | 12356 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/12/2003 | HF5415 .A642 | 12355 | Books |