Relationship marketing : exploring relationship strategies in marketing / John Egan.
Material type:
TextPublication details: New York : Financial Times/Prentice Hall, 2004.Edition: 2nd edDescription: xxiii, 268 p. : ill. ; 25 cmISBN: - 0273686232 (pbk. : alk. paper)
- 978027268231
- HF5415.55 .E34
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Methodist University Library Main General Stacks | Reference | HF5415.55 .Eg1 (Browse shelf(Opens below)) | Available | 38953 | |||||||||||||
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Methodist University Library Main General Stacks | HF5415.55 .Eg1 (Browse shelf(Opens below)) | Available | 38955 | ||||||||||||||
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Methodist University Library Main General Stacks | HF5415.55 .Eg1 (Browse shelf(Opens below)) | Available | 38956 |
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| HF5415.5 .W595 Stop selling, start partnering : | HF5415.5.T513 Customer service : | HF5415.525 .W84 Loyalty marketing : | HF5415.55 .Eg1 Relationship marketing : | HF5415.55 .R66 Voice-of-the-customer marketing : | HF5415.7 .H66 The handbook of logistics & distribution management / | HF5416.5 .D65 Power pricing : |
Includes bibliographical references and index
Brief Contents Part I RELATIONSHIPS 1. Relationships in Marketing 2. Relationships 3. Relationship Economics 4. Strategy Continuum 5. Relationship Drivers Part II THE CORE FIRM AND ITS RELATIONSHIPS 6. Customer Partnerships 7. Internal Partnerships 8. Supplier Partnerships 9. External Partnerships Part III MANAGING AND CONTROLLING THE RELATIONSHIP 10. Relationship Technology 11. Relationship Management 12. Back to the Future
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