Relationship marketing : (Record no. 874)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00995cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273686232 (pbk. : alk. paper) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 978027268231 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.55 |
| Item number | .E34 |
| 100 1# - AUTHOR | |
| Personal name | Egan, John, |
| 245 10 - TITLE | |
| Title | Relationship marketing : |
| Remainder of title | exploring relationship strategies in marketing / |
| Statement of responsibility, etc | John Egan. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | Financial Times/Prentice Hall, |
| Year of publication | 2004. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiii, 268 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Brief Contents Part I RELATIONSHIPS 1. Relationships in Marketing 2. Relationships 3. Relationship Economics 4. Strategy Continuum 5. Relationship Drivers Part II THE CORE FIRM AND ITS RELATIONSHIPS 6. Customer Partnerships 7. Internal Partnerships 8. Supplier Partnerships 9. External Partnerships Part III MANAGING AND CONTROLLING THE RELATIONSHIP 10. Relationship Technology 11. Relationship Management 12. Back to the Future |
| 650 #0 - SUBJECTS | |
| Topical Term | Relationship marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 14/11/2013 | HF5415.55 .Eg1 | 38953 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 14/11/2013 | HF5415.55 .Eg1 | 38955 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | HF5415.55 .Eg1 | 38956 | Books |