Small business management and entrepreneurship David Stokes & Nick Wilson
Material type:
TextPublication details: Australia, Cengage Learning 2021Description: xv, 509p.: ill. 24cmISBN: - 9781473773899
- HD62.7 .St6
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Methodist University Library Main General Stacks | Reference | HD62.7 .St6 (Browse shelf(Opens below)) | Available | 8675 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HD62.7 .St6 (Browse shelf(Opens below)) | Available | 8676 |
includes index.
Part 1: Understanding small business and entrepreneurship
1. Small business in the economy
2. Entrepreneurship, the entrepreneur and the owner-manager
3. The small business and entrepreneurial environment
4. Innovation and the marketplace
5. Information and help
Part 2: Creating the entrepreneurial small business
6. Business planning
7. Successful small business strategies
8. Start-ups and franchises
9. Buying an existing business
10. Forming and protecting a business
Part 3: Managing the entrepreneurial small business
11. Management of people and resources
12. Marketing
13. Money matters for small business
14. Business exits and realizing value
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