Small business management and entrepreneurship
Stokes, David
Small business management and entrepreneurship David Stokes & Nick Wilson - Australia, Cengage Learning 2021 - xv, 509p.: ill. 24cm.
includes index.
Part 1: Understanding small business and entrepreneurship
1. Small business in the economy
2. Entrepreneurship, the entrepreneur and the owner-manager
3. The small business and entrepreneurial environment
4. Innovation and the marketplace
5. Information and help
Part 2: Creating the entrepreneurial small business
6. Business planning
7. Successful small business strategies
8. Start-ups and franchises
9. Buying an existing business
10. Forming and protecting a business
Part 3: Managing the entrepreneurial small business
11. Management of people and resources
12. Marketing
13. Money matters for small business
14. Business exits and realizing value
9781473773899
Entrepreneurship
New business enterprises Management
Nouvelles entreprises Gestion
Petites et moyennes entreprises Gestion
HD62.7 / .St6
Small business management and entrepreneurship David Stokes & Nick Wilson - Australia, Cengage Learning 2021 - xv, 509p.: ill. 24cm.
includes index.
Part 1: Understanding small business and entrepreneurship
1. Small business in the economy
2. Entrepreneurship, the entrepreneur and the owner-manager
3. The small business and entrepreneurial environment
4. Innovation and the marketplace
5. Information and help
Part 2: Creating the entrepreneurial small business
6. Business planning
7. Successful small business strategies
8. Start-ups and franchises
9. Buying an existing business
10. Forming and protecting a business
Part 3: Managing the entrepreneurial small business
11. Management of people and resources
12. Marketing
13. Money matters for small business
14. Business exits and realizing value
9781473773899
Entrepreneurship
New business enterprises Management
Nouvelles entreprises Gestion
Petites et moyennes entreprises Gestion
HD62.7 / .St6