Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David.
Material type:
TextPublication details: Harlow : Pearson Education Limited: 2017Edition: Sixteenth edition, Global editionDescription: 680 pages : illustrations ; 28 cmISBN: - 1292148497
- 9781292148496
- HD30.38 .D3785
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Methodist University Library Main General Stacks | Reference | HD30.28 .D27 (Browse shelf(Opens below)) | Available | 8591 | |||||||||||||
Books
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Methodist University Library Main General Stacks | HD30.28 .D27 (Browse shelf(Opens below)) | Available | 8592 |
Includes Index
1. Strategic Management Essentials THE COHESION CASE: Nestle S.A, 2016 2. Outside-USA Strategic Planning 3. Ethics, Social Responsibility, and Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring Appendix Guidelines for Case Analysis
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