Strategic management :

David, Fred R.,

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. - Sixteenth edition, Global edition. - Harlow : Pearson Education Limited: 2017 - 680 pages : illustrations ; 28 cm.

Includes Index

1. Strategic Management Essentials THE COHESION CASE: Nestle S.A, 2016 2. Outside-USA Strategic Planning 3. Ethics, Social Responsibility, and Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring Appendix Guidelines for Case Analysis


1292148497 9781292148496


Strategic planning.
Strategic planning

HD30.38 / .D3785
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