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Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman.
Material type:
TextPublication details: New York : McGraw-Hill, c2011.Description: xvi, 248 p. : ill. ; 24 cmISBN: - 9780071740838 (alk. paper)
- 007174083X (alk. paper)
- HF5415.55 .R66
Contents:
Vision for VOC-driven marketing --
Conduct and apply VOC relationship research --
Create VOC-driven opt-in relationship strategies --
Create VOC-driven multichannel mix --
Create a VOC-driven social media --
Invest in an excellent customer service experience.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | Reference | HF5415.55 .R66 (Browse shelf(Opens below)) | Available | 4387 |
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| HF5415.5.T513 Customer service : | HF5415.525 .W84 Loyalty marketing : | HF5415.55 .Eg1 Relationship marketing : | HF5415.55 .R66 Voice-of-the-customer marketing : | HF5415.7 .H66 The handbook of logistics & distribution management / | HF5416.5 .D65 Power pricing : | HF5429 .B45 Retail management : |
Includes index.
Vision for VOC-driven marketing --
Conduct and apply VOC relationship research --
Create VOC-driven opt-in relationship strategies --
Create VOC-driven multichannel mix --
Create a VOC-driven social media --
Invest in an excellent customer service experience.
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