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Voice-of-the-customer marketing : (Record no. 813)

MARC details
000 -LEADER
fixed length control field	00919cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780071740838 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	007174083X (alk. paper)
050 00 - CALL NUMBER
Classification number	HF5415.55
Item number	.R66
100 1# - AUTHOR
Personal name	Roman, Ernan.
245 10 - TITLE
Title	Voice-of-the-customer marketing :
Remainder of title	a revolutionary five-step process to create customers who care, spend, and stay /
Statement of responsibility, etc	Ernan Roman.
260 ## - PUBLICATION INFORMATION
Place of publication	New York :
Name of publisher	McGraw-Hill,
Year of publication	c2011.
300 ## - DESCRIPTION
Number of Pages	xvi, 248 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - NOTES
General note	Includes index.
505 ## - FORMATTED CONTENTS NOTE
Table of Content	Vision for VOC-driven marketing --<br/>Conduct and apply VOC relationship research --<br/>Create VOC-driven opt-in relationship strategies --<br/>Create VOC-driven multichannel mix --<br/>Create a VOC-driven social media --<br/>Invest in an excellent customer service experience.
650 #0 - SUBJECTS
Topical Term	Relationship marketing.
650 #0 - SUBJECTS
Topical Term	Customer relations.
650 #0 - SUBJECTS
Topical Term	Database marketing.
650 #0 - SUBJECTS
Topical Term	Consumer profiling.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Accession Number	Koha item type
		Reference	Methodist University Library Main	Methodist University Library Main	General Stacks	13/05/2017	HF5415.55 .R66	4387	Books