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Media psychology : exploration and application / Navin Kumar.

By: Material type: TextPublication details: New York : Taylor & Francis Group, 2021.Edition: 1 EditionDescription: xvi, 275 p. : ill. 24cmISBN:
  • 9780367542337
  • 9780367676223
Subject(s): LOC classification:
  • HM1206 .K96
Contents:
Chapter 1: Introduction to media psychology -- Learning objectives -- 1.1 Defining the field of media psychology -- 1.2 Presence of media in everyday life -- 1.2.1 Influence of media in attitude and behavior -- 1.2.2 Media and family -- 1.2.3 Media and body image -- 1.2.4 Media's role in social interaction -- 1.2.5 Media's dangers to human life -- 1.3 Psychology of entertainment media -- 1.4 Media and values -- 1.5 Social media, self-presentation and privacy debate 1.6 Media psychology theories -- 1.6.1 Marshal McLuhan's theory -- 1.6.2 Excitation transfer theory (Dolf Zillmann) -- 1.6.3 Uses and gratification theory -- 1.7 Early communication theories: four traditions in the history of ideas -- 1.7.1 Rhetoric -- 1.7.2 Hermeneutics -- 1.7.3 Phenomenology -- 1.7.4 Semiotics -- 1.8 Contemporary media theories -- 1.8.1 Linguistic and communicative theories -- 1.8.2 Humanistic research tradition: arts research -- 1.8.3 Literary criticism -- 1.8.4 Linguistics -- 1.8.4.1 Phonetics -- 1.8.4.2 Lexical structure or morphology -- 1.8.4.3 Syntactic information 1.8.4.4 Semantic information -- 1.8.4.5 Pragmatics -- 1.8.4.6 Message model of linguistic communication -- 1.8.4.7 The inferential model of linguistic communication -- 1.8.5 Sociolinguistic perspective -- 1.8.6 Educational perspective -- 1.8.7 Stylistic perspective -- 1.9 Film studies -- 1.10 Post-modernist theories as an aesthetic style -- 1.11 Postmodernism and media -- 1.12 Scope of this book -- 1.13 Critical evaluation and the Indian perspective -- Key points -- Key terms -- References -- Chapter 2: Consumer behavior and psychology -- Learning objectives -- 2.1 Introduction 2.2 Consumption: need or greed -- 2.3 Definition of consumer behavior -- 2.4 Models of consumer behavior -- 2.4.1 Veblenian socio-psychological model -- 2.4.2 Pavlovian learning model: classical conditioning -- 2.4.2.1 Acquisition -- 2.4.2.2 Extinction -- 2.4.2.3 Generalization -- 2.4.2.4 Stimulus discrimination -- 2.4.2.5 Vicarious conditioning -- 2.4.2.6 Marketing application of the Pavlovian model -- 2.4.3 Freudian psychoanalytic model -- 2.4.4 Maslow's hierarchy of needs -- 2.5 Models for consumer behavior -- 2.5.1 Bettman information processing model (1979) -- 2.5.2 Nicosia model 2.5.3 The Howard-Sheth model -- 2.5.4 The Engel, Blackwell, Miniard model (EBM) -- 2.5.5 Belief-expectancy and valence model -- 2.6 Consumption and happiness -- 2.7 Work and happiness -- 2.8 Comparison and happiness -- 2.9 Consumer culture and identity -- 2.9.1 Bedroom culture -- 2.9.2 Privatization of leisure -- 2.9.3 Identity -- 2.9.4 Technology and identity -- 2.9.5 Lack of commitment and attachment -- 2.10 Interactive and emerging technologies -- 2.10.1 Psychotechnology -- 2.10.2 Video games and their implications -- 2.10.2.1 The functions of play -- 2.10.2.2 Cognitive benefits of gaming
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HM1206 .K96 (Browse shelf(Opens below)) Available 8468
Books Methodist University Library Main General Stacks Reference HM1206 .K96 (Browse shelf(Opens below)) Available 8467
Books Methodist University Library Tema General Stacks Reference HM1206 .K96 (Browse shelf(Opens below)) Available 8466

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Includes index.

Chapter 1: Introduction to media psychology --
Learning objectives --
1.1 Defining the field of media psychology --
1.2 Presence of media in everyday life --
1.2.1 Influence of media in attitude and behavior --
1.2.2 Media and family --
1.2.3 Media and body image --
1.2.4 Media's role in social interaction --
1.2.5 Media's dangers to human life --
1.3 Psychology of entertainment media --
1.4 Media and values --
1.5 Social media, self-presentation and privacy debate 1.6 Media psychology theories --
1.6.1 Marshal McLuhan's theory --
1.6.2 Excitation transfer theory (Dolf Zillmann) --
1.6.3 Uses and gratification theory --
1.7 Early communication theories: four traditions in the history of ideas --
1.7.1 Rhetoric --
1.7.2 Hermeneutics --
1.7.3 Phenomenology --
1.7.4 Semiotics --
1.8 Contemporary media theories --
1.8.1 Linguistic and communicative theories --
1.8.2 Humanistic research tradition: arts research --
1.8.3 Literary criticism --
1.8.4 Linguistics --
1.8.4.1 Phonetics --
1.8.4.2 Lexical structure or morphology --
1.8.4.3 Syntactic information 1.8.4.4 Semantic information --
1.8.4.5 Pragmatics --
1.8.4.6 Message model of linguistic communication --
1.8.4.7 The inferential model of linguistic communication --
1.8.5 Sociolinguistic perspective --
1.8.6 Educational perspective --
1.8.7 Stylistic perspective --
1.9 Film studies --
1.10 Post-modernist theories as an aesthetic style --
1.11 Postmodernism and media --
1.12 Scope of this book --
1.13 Critical evaluation and the Indian perspective --
Key points --
Key terms --
References --
Chapter 2: Consumer behavior and psychology --
Learning objectives --
2.1 Introduction 2.2 Consumption: need or greed --
2.3 Definition of consumer behavior --
2.4 Models of consumer behavior --
2.4.1 Veblenian socio-psychological model --
2.4.2 Pavlovian learning model: classical conditioning --
2.4.2.1 Acquisition --
2.4.2.2 Extinction --
2.4.2.3 Generalization --
2.4.2.4 Stimulus discrimination --
2.4.2.5 Vicarious conditioning --
2.4.2.6 Marketing application of the Pavlovian model --
2.4.3 Freudian psychoanalytic model --
2.4.4 Maslow's hierarchy of needs --
2.5 Models for consumer behavior --
2.5.1 Bettman information processing model (1979) --
2.5.2 Nicosia model 2.5.3 The Howard-Sheth model --
2.5.4 The Engel, Blackwell, Miniard model (EBM) --
2.5.5 Belief-expectancy and valence model --
2.6 Consumption and happiness --
2.7 Work and happiness --
2.8 Comparison and happiness --
2.9 Consumer culture and identity --
2.9.1 Bedroom culture --
2.9.2 Privatization of leisure --
2.9.3 Identity --
2.9.4 Technology and identity --
2.9.5 Lack of commitment and attachment --
2.10 Interactive and emerging technologies --
2.10.1 Psychotechnology --
2.10.2 Video games and their implications --
2.10.2.1 The functions of play --
2.10.2.2 Cognitive benefits of gaming

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