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Marketing globally : planning and practice / A. Coskun Samli, John S. Hill.

By: Contributor(s): Material type: TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1998.Description: xxv, 518 p. : ill., maps ; 24 cmISBN:
  • 0844233080
ISSN:
  • 9780844233086
Subject(s): LOC classification:
  • HF1416 .S257
Contents:
Machine derived contents note: 1 Part -- The world Environment of International Marketing 1 -- 1. Geopolitics of World Markets 3 -- 2. Cultural, Political, Economic Systems and Their Interaction 37 -- 3 . Economic, Political, and Social System Changes 63 -- 4. The Financial Environment of International Marketing 84 -- 2 Part -- Assessing the International Marketing Environment 117 -- 5. Appraising a Company's International Capabilities 119 -- 6. Assessing International Market Opportunities and Developing -- Market Potentials 135 -- 7. International Market Segmentation 155 -- 8. Exporting 174 -- 9. Entry Strategies 198 -- 3 Part -- Implementing International Marketing Strategies 221 -- 10. International Marketing Strategy 223 -- 11. Marketing Consumer Products Internationally 242 -- 12. Marketing Industrial Products Internationally 267 -- 13. International Marketing Channels 291 -- 14. International Logistics 311 -- 15. Advertising and Cross-Cultural Communication 333 -- 16. International Personal Selling and Sales Force Management 357 -- 17. International Pricing 388 -- 4 Part -- Coordinating and Controlling Marketing Programs 409 -- 18. International Market Research and Information Systems 411 -- 19. Organizational Structure for International Marketing 436 -- 20. Control Feedback and Adjustment 454 -- 2 I. What the CEO Should Know about International Marketing 473 -- Subject Index 493 -- Name Index 509 -- Product Index 515 -- 1 Part -- The world Environment of International Marketing 1 -- 1. Geopolitics of World Markets 3 -- 2. Cultural, Political, Economic Systems and Their Interaction 37 -- 3 . Economic, Political, and Social System Changes 63 -- 4. The Financial Environment of International Marketing 84 -- 2 Part -- Assessing the International Marketing Environment 117 -- 5. Appraising a Company's International Capabilities 119 -- 6. Assessing International Market Opportunities and Developing -- Market Potentials 135 -- 7. International Market Segmentation 155 -- 8. Exporting 174 -- 9. Entry Strategies 198 -- 3 Part -- Implementing International Marketing Strategies 221 -- 10. International Marketing Strategy 223 -- 11. Marketing Consumer Products Internationally 242 -- 12. Marketing Industrial Products Internationally 267 -- 13. International Marketing Channels 291 -- 14. International Logistics 311 -- 15. Advertising and Cross-Cultural Communication 333 -- 16. International Personal Selling and Sales Force Management 357 -- 17. International Pricing 388 -- 4 Part -- Coordinating and Controlling Marketing Programs 409 -- 18. International Market Research and Information Systems 411 -- 19. Organizational Structure for International Marketing 436 -- 20. Control Feedback and Adjustment 454 -- 2 I. What the CEO Should Know about International Marketing 473 -- Subject Index 493 -- Name Index 509 -- Product Index 515.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF1416 .S257 (Browse shelf(Opens below)) Available 12295

Includes index

Machine derived contents note: 1 Part --
The world Environment of International Marketing 1 --
1. Geopolitics of World Markets 3 --
2. Cultural, Political, Economic Systems and Their Interaction 37 --
3 . Economic, Political, and Social System Changes 63 --
4. The Financial Environment of International Marketing 84 --
2 Part --
Assessing the International Marketing Environment 117 --
5. Appraising a Company's International Capabilities 119 --
6. Assessing International Market Opportunities and Developing --
Market Potentials 135 --
7. International Market Segmentation 155 --
8. Exporting 174 --
9. Entry Strategies 198 --
3 Part --
Implementing International Marketing Strategies 221 --
10. International Marketing Strategy 223 --
11. Marketing Consumer Products Internationally 242 --
12. Marketing Industrial Products Internationally 267 --
13. International Marketing Channels 291 --
14. International Logistics 311 --
15. Advertising and Cross-Cultural Communication 333 --
16. International Personal Selling and Sales Force Management 357 --
17. International Pricing 388 --
4 Part --
Coordinating and Controlling Marketing Programs 409 --
18. International Market Research and Information Systems 411 --
19. Organizational Structure for International Marketing 436 --
20. Control Feedback and Adjustment 454 --
2 I. What the CEO Should Know about International Marketing 473 --
Subject Index 493 --
Name Index 509 --
Product Index 515 --
1 Part --
The world Environment of International Marketing 1 --
1. Geopolitics of World Markets 3 --
2. Cultural, Political, Economic Systems and Their Interaction 37 --
3 . Economic, Political, and Social System Changes 63 --
4. The Financial Environment of International Marketing 84 --
2 Part --
Assessing the International Marketing Environment 117 --
5. Appraising a Company's International Capabilities 119 --
6. Assessing International Market Opportunities and Developing --
Market Potentials 135 --
7. International Market Segmentation 155 --
8. Exporting 174 --
9. Entry Strategies 198 --
3 Part --
Implementing International Marketing Strategies 221 --
10. International Marketing Strategy 223 --
11. Marketing Consumer Products Internationally 242 --
12. Marketing Industrial Products Internationally 267 --
13. International Marketing Channels 291 --
14. International Logistics 311 --
15. Advertising and Cross-Cultural Communication 333 --
16. International Personal Selling and Sales Force Management 357 --
17. International Pricing 388 --
4 Part --
Coordinating and Controlling Marketing Programs 409 --
18. International Market Research and Information Systems 411 --
19. Organizational Structure for International Marketing 436 --
20. Control Feedback and Adjustment 454 --
2 I. What the CEO Should Know about International Marketing 473 --
Subject Index 493 --
Name Index 509 --
Product Index 515.

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