Marketing globally : (Record no. 752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03449cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844233080 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780844233086 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .S257 |
| 100 1# - AUTHOR | |
| Personal name | Samli, A. Coskun. |
| 245 10 - TITLE | |
| Title | Marketing globally : |
| Remainder of title | planning and practice / |
| Statement of responsibility, etc | A. Coskun Samli, John S. Hill. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Lincolnwood, Ill. : |
| Name of publisher | NTC Business Books, |
| Year of publication | c1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxv, 518 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Machine derived contents note: 1 Part --<br/>The world Environment of International Marketing 1 --<br/>1. Geopolitics of World Markets 3 --<br/>2. Cultural, Political, Economic Systems and Their Interaction 37 --<br/>3 . Economic, Political, and Social System Changes 63 --<br/>4. The Financial Environment of International Marketing 84 --<br/>2 Part --<br/>Assessing the International Marketing Environment 117 --<br/>5. Appraising a Company's International Capabilities 119 --<br/>6. Assessing International Market Opportunities and Developing --<br/>Market Potentials 135 --<br/>7. International Market Segmentation 155 --<br/>8. Exporting 174 --<br/>9. Entry Strategies 198 --<br/>3 Part --<br/>Implementing International Marketing Strategies 221 --<br/>10. International Marketing Strategy 223 --<br/>11. Marketing Consumer Products Internationally 242 --<br/>12. Marketing Industrial Products Internationally 267 --<br/>13. International Marketing Channels 291 --<br/>14. International Logistics 311 --<br/>15. Advertising and Cross-Cultural Communication 333 --<br/>16. International Personal Selling and Sales Force Management 357 --<br/>17. International Pricing 388 --<br/>4 Part --<br/>Coordinating and Controlling Marketing Programs 409 --<br/>18. International Market Research and Information Systems 411 --<br/>19. Organizational Structure for International Marketing 436 --<br/>20. Control Feedback and Adjustment 454 --<br/>2 I. What the CEO Should Know about International Marketing 473 --<br/>Subject Index 493 --<br/>Name Index 509 --<br/>Product Index 515 --<br/>1 Part --<br/>The world Environment of International Marketing 1 --<br/>1. Geopolitics of World Markets 3 --<br/>2. Cultural, Political, Economic Systems and Their Interaction 37 --<br/>3 . Economic, Political, and Social System Changes 63 --<br/>4. The Financial Environment of International Marketing 84 --<br/>2 Part --<br/>Assessing the International Marketing Environment 117 --<br/>5. Appraising a Company's International Capabilities 119 --<br/>6. Assessing International Market Opportunities and Developing --<br/>Market Potentials 135 --<br/>7. International Market Segmentation 155 --<br/>8. Exporting 174 --<br/>9. Entry Strategies 198 --<br/>3 Part --<br/>Implementing International Marketing Strategies 221 --<br/>10. International Marketing Strategy 223 --<br/>11. Marketing Consumer Products Internationally 242 --<br/>12. Marketing Industrial Products Internationally 267 --<br/>13. International Marketing Channels 291 --<br/>14. International Logistics 311 --<br/>15. Advertising and Cross-Cultural Communication 333 --<br/>16. International Personal Selling and Sales Force Management 357 --<br/>17. International Pricing 388 --<br/>4 Part --<br/>Coordinating and Controlling Marketing Programs 409 --<br/>18. International Market Research and Information Systems 411 --<br/>19. Organizational Structure for International Marketing 436 --<br/>20. Control Feedback and Adjustment 454 --<br/>2 I. What the CEO Should Know about International Marketing 473 --<br/>Subject Index 493 --<br/>Name Index 509 --<br/>Product Index 515. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Hill, John S., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/12/2003 | HF1416 .S257 | 12295 | Books |