International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

By:

Meloan, Taylor W

Contributor(s):

Material type:

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xiii, 640 p. : ill. ; 23 cmISBN:

0256157235

ISSN:

9780256157239

Subject(s):

LOC classification:

HF1416 .I54

Contents:

Introduction; The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; Academic insights and Research Sources; Bibliography; Selected cases

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Methodist University Library Main General Stacks	Reference	HF1416 .I54 (Browse shelf(Opens below))	Available	12467
Books	Methodist University Library Main General Stacks	Reference	HF1416 .I54 (Browse shelf(Opens below))	Available	12468
Books	Methodist University Library Main General Stacks		HF1416 .I54 (Browse shelf(Opens below))	Available	12469

Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF1416 .C375 International marketing /	HF1416 .C953 International marketing /	HF1416 .I54 International and global marketing :	HF1416 .I54 International and global marketing :	HF1416 .I617 International marketing and export management /	HF1416 .I617 International marketing and export management /	HF1416 .J63 Global marketing :	Next

There are no comments on this title.

to post a comment.

Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Open Library (openlibrary.org)