International and global marketing :
Meloan, Taylor W.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing .
Introduction; The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; Academic insights and Research Sources; Bibliography; Selected cases
0256157235
9780256157239
Export marketing.
Export marketing--Case studies.
HF1416 / .I54
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing .
Introduction; The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; Academic insights and Research Sources; Bibliography; Selected cases
0256157235
9780256157239
Export marketing.
Export marketing--Case studies.
HF1416 / .I54