Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2006.Edition: 7th edDescription: xviii, 654 p. : ill. (chiefly col.) ; 29 cmISBN: - 0132186942
- 9780132186940
- HF5415.32 .S6
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Methodist University Library Main General Stacks | Reference | HF5415.32 .S6 (Browse shelf(Opens below)) | Available | 36726 |
Includes bibliographical references and index
Ch. 1. Consumers rule --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influence and opinion leadership --
Ch. 12. Organizational and household decision making --
Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of global consumer culture.
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