Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. - xviii, 654 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index
Ch. 1. Consumers rule --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influence and opinion leadership --
Ch. 12. Organizational and household decision making --
Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of global consumer culture.
0132186942
9780132186940
Consumer behavior.
HF5415.32 / .S6
Consumer behavior : buying, having, and being / Michael R. Solomon. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. - xviii, 654 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index
Ch. 1. Consumers rule --
Ch. 2. Perception --
Ch. 3. Learning and memory --
Ch. 4. Motivation and values --
Ch. 5. The self --
Ch. 6. Personality and lifestyles --
Ch. 7. Attitudes --
Ch. 8. Attitude change and interactive communications --
Ch. 9. Individual decision making --
Ch. 10. Buying and disposing --
Ch. 11. Group influence and opinion leadership --
Ch. 12. Organizational and household decision making --
Ch. 13. Income and social class --
Ch. 14. Ethnic, racial, and religious subcultures --
Ch. 15. Age subcultures --
Ch. 16. Cultural influences on consumer behavior --
Ch. 17. The creation and diffusion of global consumer culture.
0132186942
9780132186940
Consumer behavior.
HF5415.32 / .S6