Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN: - 0072537140 (alk. paper)
- 0071214267 (international : alk. paper)
- 9780072537147
- HF5415.32 .A76
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| HF5415.3 .P468 Consumer behavior and marketing strategy / | HF5415.3 .P468 Consumer behavior and marketing strategy / | HF5415.3 .P468 Consumer behavior and marketing strategy / | HF5415.32 .A76 Consumers / | HF5415.32 .A76 Consumers / | HF5415.35 .S65 Marketing : | HF5429 .L48 Retailing management / |
Includes bibliographical references and index
pt. 1. An overview of consumer behavior --
Ch. 1. Introduction : the world of consumers --
Ch. 2. The changing world of consumption --
Ch. 3. The meaning and nature of culture --
Ch. 4. Consumption meanings --
pt. 2. Marketing decisions and consumer behavior --
Ch. 5. Consumer behaviors and marketing strategies --
Ch. 6. Learning about consumers --
pt. 3. Consumers as interpreters --
Ch. 7. Consumer motives, goals, and involvement --
Ch. 8. Perception : worlds of sensations --
Ch. 9. Experience, learning, and knowledge --
Ch. 10. The self and selves --
pt. 4. Consumers in social context --
Ch. 11. Lifestyles : consumption subcultures --
Ch. 12. Economic and social segments --
Ch. 13. Organizational and household behaviors --
Ch. 14. Interpersonal influence --
pt. 5. Consumer action --
Ch. 15. Consumer attitudes and decisions --
Ch. 16. Acquiring things --
Ch. 17. Consumer innovation --
Ch. 18. Consumer satisfaction --
Ch. 19. Disposition, recycling, and reuse.
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