Consumers / (Record no. 718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01734cam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072537140 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071214267 (international : alk. paper) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780072537147 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .A76 |
| 100 1# - AUTHOR | |
| Personal name | Arnould, Eric J. |
| 245 10 - TITLE | |
| Title | Consumers / |
| Statement of responsibility, etc | Eric Arnould, Linda Price, George Zinkhan. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2004. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxv, 845, [22] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 440 #0 - SERIES | |
| SERIES | McGraw-Hill/Irwin series in marketing |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | pt. 1. An overview of consumer behavior --<br/>Ch. 1. Introduction : the world of consumers --<br/>Ch. 2. The changing world of consumption --<br/>Ch. 3. The meaning and nature of culture --<br/>Ch. 4. Consumption meanings --<br/>pt. 2. Marketing decisions and consumer behavior --<br/>Ch. 5. Consumer behaviors and marketing strategies --<br/>Ch. 6. Learning about consumers --<br/>pt. 3. Consumers as interpreters --<br/>Ch. 7. Consumer motives, goals, and involvement --<br/>Ch. 8. Perception : worlds of sensations --<br/>Ch. 9. Experience, learning, and knowledge --<br/>Ch. 10. The self and selves --<br/>pt. 4. Consumers in social context --<br/>Ch. 11. Lifestyles : consumption subcultures --<br/>Ch. 12. Economic and social segments --<br/>Ch. 13. Organizational and household behaviors --<br/>Ch. 14. Interpersonal influence --<br/>pt. 5. Consumer action --<br/>Ch. 15. Consumer attitudes and decisions --<br/>Ch. 16. Acquiring things --<br/>Ch. 17. Consumer innovation --<br/>Ch. 18. Consumer satisfaction --<br/>Ch. 19. Disposition, recycling, and reuse. |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer behavior. |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer behavior |
| 700 1# - OTHER AUTHORS | |
| Personal name | Price, Linda L. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Zinkhan, George M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 09/03/2006 | HF5415.32 .A76 | 12851 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 09/03/2006 | HF5415.32 .A76 | 22946 | Books |